Imagine a world where every product is priced for its true price, a price which considers social and environmental costs too, such as underpayment of workers and air pollution. Last month, this world became one step closer as True Price took an important step in its mission to enable everyone to know the true price of a product. Together with our friends at Wageningen University and Bionext we kicked-off a program on True and Fair Pricing to make true pricing methodology available to everyone as an open standard.

So what does this actually mean? This means that soon for example bakeries, banks, farmers can use these open source standards to have better insights on the true price of their products, reduce their environmental impact and improve the conditions of their employees. And it can help you choose environmentally and socially sound products by seeing their true price.

In the coming years we will work closely with m

any organizations such as ABN AMRO, Rabobank and the EKO foundation to determine the true price of products, amongst others of potatoes and tomatoes.

Michel Scholte, Executive Director at True Price: “

We’re extremely happy to be chosen by the Dutch government Top Sector to further develop and share our standards on true pricing. Only by working together and sharing our insights we can move quickly to a world where we enable everyone to know the true price of food!”

* This project is financially supported by the Dutch Topsector Agri & Food. Within the Topsector, private industry, knowledge institutes and the government are working together on innovations for safe and healthy food for 9 billion people in a resilient world.