Great news! True Pricing is considered an optional mandatory instrument to provide consumers sustainability information, in an evaluation report provided to the Dutch Government.

The researchers state: “It is also conceivable that companies should provide other types of information, for example by indicating the difference between the price paid by the customer and the actual price if all external costs were taken into account (‘true price’) (…)” – p. 45.

The recommendation was done by researchers from Erasmus University Rotterdam. It was part of an evaluation report focusing on the Dutch International Corporate Social Responsibility (ICSR) policy. This policy focuses on making global value chains more sustainable through voluntary self-governance by businesses.

The report was titled “Options for Mandatory ICSR Instruments” and send to the House of representatives on April 4 2020. The document can be found under this link (in Dutch).